Screaming Frog’s SEO Spider is a crawler tool that identifies technical issues on your website, such as broken links, duplicate content, missing meta tags, and improper redirects. Google Search Console has become one of the most best SEO tools. Among others, no tool can match the size of their SEO Anomaly list of keywords and the accuracy of traffic and visibility coming to them. BrightLocal has a few free tools, but accessing the advanced features requires a paid package.

Keywords People Use

• «SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.»
• Search Console is another excellent Google SEO analytics tool to add to your arsenal.
• You can also use the Semrush Sensor to see which SERP features are most prevalent in your niche.
• Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors.

Once you fill out the form, GeoRanker returns a report showing the position—in real-time—your website holds for your target keywords in the cities or countries you’ve picked. You can also see how your rankings have changed and learn where your competitors land on those SERPs. You can gain or lose page-one ranking for any given keyword in a day. Diib uses predictive AI to monitor all sorts of SEO vitals for your website, but the keyword tracking will keep you abreast of turbulent search pages.

Best SEO Tools for Agencies to Boost Client Results in 2025

Google Search Console has several tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for. For universal SEO tips, you can use today to grow your business, check out our video guide below. Customers praise Outbrain for its wide network of publishers and easy-to-use analytics, making campaign management efficient for the best outcomes.

And if you’re new to SEO tools, the learning curve can initially feel pretty steep. Once you register, you’ll get three keyword reports per day for free, although some of the data is withheld. Monthly paid plans start at $9, and a lifetime plan starts at $99. Providing real-time insights into keyword rankings, search traffic, and indexing status, GSC allows users to pinpoint and fix technical issues that may affect visibility.

You can ask for advice, generate content ideas, and even get help with keyword research. It’s like having an SEO buddy you can brainstorm with anytime. Lighthouse provides audits of performance, accessibility, web apps, SEO, and more. Understanding what’s buzzing on Reddit can guide content creation, helping you tap into what your audience is interested in to inform your keyword and content strategy. Wappalyzer will help you determine if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics. InLinks is about enhancing your content’s SEO by understanding and optimizing for the context of your topics, not just keywords.

Glimpse – Google Trends Search Extension

However, what sets Semrush apart is its Competitor Analysis tool. You can monitor your competitors’ SEO strategies, including their keyword rankings, advertising strategies, and backlink profiles. Additionally, its ability to track trends and changes in the SEO landscape provides a dynamic view of the competitive landscape.

The platform is praised for its ability to identify top-performing keywords, analyze competitor strategies, and provide actionable data that drives growth. When search engine spiders visit your website, it’s important to make sure they can crawl around easily and index the maximum number of pages possible. Use the Check Server Page tool to quickly verify the spiderability of your site. After reading the server’s response headers, the tool reports any potential roadblocks that could cause a problem for search engine spiders. You can run it anytime as a precaution, but it’s especially useful before you submit your site to search engines for indexing new content.

From social tools and schema generator tools to webmaster tools and web design tools, check out the free suite of tools from Internet Marketing Ninjas. Learn how to automate tasks in Google Sheets and discover the best automation templates and tools via this curated list. Edit pages in real-time using tools that are built into Google Chrome DevTools.

More and more businesses are taking their products online and forming ecommerce stores. To make sure your products actually get seen by your target audience, though, you need to incorporate SEO best practices and strategies into your marketing campaign. I am constantly asked by clients ‘How do I rank higher on Google?